Blog Blazers - Book Review

Recently I was given the opportunity to review the book Blog Blazers, by Stephane Grenier.

Stephane Grenier is a successful blogger as well as the founder of LandlordMax property management software.

The purpose of the book is to share the secrets behind the creation of a successful blog.  The contents of the book were gathered by interviewing 40 bloggers.  The bloggers were each asked the same group of questions.  Here are a few sample questions found in the book:

• What are your main avenues for marketing your blog?
• What’s the most common mistake new bloggers can make?
• What’s the best way to make money from your blog?
• Which five blogs do you regularly read?

There were some top-notch bloggers interviewed for this book such as:

• Seth Godin
• Aaron Wall
• J.D. Roth
• Jeff Atwood
• David Seah

Along with these names are bloggers that you may not have heard of but are none the less successful in their own specific niche.

As I read through the book, I marked specific interesting passages with Post-it page markers that I wanted to come back to.  By the time I finished, I had about 20 pages marked for review.  For instance, here are a couple of quotes on the importance of headlines that I found particularly interesting:

Anita Campbell (www.smallbiztrends.com) : “They can make or break an article.  If you only have time to learn one blogging technique, I’d say focus on learning how to write great titles that speak to your audience and their pain points or desires.”

Aaron Wall (www.SEOBook.com):  “Headlines are critical.  They set the tone for the piece and a strong one can even change the mood of the reader before they even get to the content.  Some social media sites will vote up a story based on the headline, without even bothering to read the story.”

This book is a super easy read that can be read at whatever pace you’d like without the risk of missing something.  The format of the book also allows you to easily skip around to whatever particular blogger that you’d like to learn from.

If you consider yourself a serious blogger I think you should consider adding this book to your library.  In my opinion, you can’t really go wrong purchasing this book with the low price of $12.95 for the ebook or $16.95 for the paperback.  You can purchase the book directly from the book website: Blog Blazers as well as Amazon.com.